iThoughtOfYou.co.uk started as a personal project. This experience allowed us to showcase our ability in dealing with larger projects. This E-commerce website has over 2000 products.
The design brief for this was pure simplicity. It couldn’t be too ‘niche’ as the wide variety of products simply wouldn’t allow for this. We really wanted the products to speak for themselves.
There were 2 real challenges with this project. The first was finding a way to add thousands of products without having to upload each one (with all it’s images) individually. We solved this by setting up an option to upload a CSV/Excel file with all the product information (titles, SKUs, descriptions etc). Although the spreadsheet took some time, the upload could be done in just a few clicks.
The 2nd challenge was finding an efficient way for each item to be personalised. With over 200 different configurations of personalisation (e.g some products wanted just a name, some a message, some a date of birth etc). We opted for a system where each configuration of personalisation was pre-loaded so any time a product is uploaded you can select the one that applies. If there are no matching configurations, a new one can be created and stored.
The result is now a site that manages to display a large number of products yet still appear simplistic and easy to navigate. The homepage can be easily changed for seasonality. It’s also simple to show recommended products based on popularity, price or a number of other factors. In addition to this it’s neatly linked with it’s social media channels and has an integrated mailing list that’s fully GDPR compliant.