Pets Held Dear is another personal project that’s been running for a few years now. This site has some rather special custom features.
Design Brief: As a pet bereavement site it needed to set a tone that was calm and caring. We wanted the visitor to feel secure. It’s an E-commerce site but with a difference. There are only 2 products on sale (both pet memorial slates). BUT each product has an array of choices available. Some are preset like background images and poem selection. Other are user generated (such as the pets name and memorial dates).
We set up a system that handholds the customer through the process. It gives them step-by-step-instructions and even has a video tutorial at the top of the page (note the soothing background music).
The next unique feature of this site is a fantastic lead generation tool. We’ve provided an option for visitors to create their own ‘virtual’ pet memorial. They have their own page on the website which can include pictures, messages and even video. But the best part is…
They can share their memorial on social media with just a click and anyone can light a virtual candle with a personal message that stays on their page.
The user has to be registered to create a memorial will be more than happy to be placed on our mailing list.