Wise Coffee Co wanted an E-commerce website. They had some ideas of how it should look and had researched their competitors websites. In our consultation it quickly became clear that they had a great deal of knowledge about their amazing products and their business. They would require a website that would demonstrate their passion and love of coffee.
Ordering needed to be a simple process. Customers should be able to purchase their favourite blends in bean or ground form.
BUT – Not all visitors knew which blend would be right for them so we needed a way for them to refine their choice (or risk losing their business).
The solution was a simple refining option. Those who are unsure can narrow their selection best on scores of acidity, roast, and strength.
To simplify the checkout process as much as possible we also installed an Apple Pay option. This allows customers with an iPhone or iPad to make a purchase with just their fingerprint!
They now have a site that makes the right impact, is simple, refined, and easy to navigate. You’ll also find Wise Coffee in and around Suffolk in many artisan shops including farm shops, butchers, cafes and of course farmers markets.
We are still in contact with Wise Coffee Co today.